Every day that goes by, we hear of another retail store that has closed its doors in bankruptcy or to move its business online. Today, there’s no such thing as a “small town” – as a consumer, you can now shop outside your longitudinal boundaries for exactly what you need at a price that is right for you. Given the instant access to information from your phone, tablet or laptop your target customer can get anything they need at their fingertips. When someone is looking for what you offer, they’re going to search first online. As a local business, you can capitalize on the small town proximity as well the benefits of the world wide web.
Today, Facebook has over a billion users on its platform. Chances are that a part of your target market is on the platform, and you can reach them to grow your business. Content is king, and making yourself an authority in your space by educating people in your area or fans of your page is sure to build a loyal customer base. Carpet Cleaning New York, a professional carpet cleaner in Brooklyn, does this well to maintain and grow their brand. In addition to organic content, Facebook is currently the most powerful advertising platform for businesses looking to reach a desired end users.
With social as your proactive strategy, search can be your reactive strategy to your customers searching for your goods and services. As a local business, your advantage is that your competition is much smaller, refined to your city or municipality. With consistent citations, link building and , a local company can outrank competitors in Google Map searches, organic results and even local packs.
Combining both proactive social strategies with reactive search strategies to cover more ground, you can amplify your brands market share online and grow your business.